Content Strategy – Six Steps to Better Content: Introduction – Part 2

Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1

Understanding Content Strategy

To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together. Good content involves: Read the rest of this entry »

Content Strategy – Six Steps to Better Content: Introduction – Part 1

Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. So why is it that content is so often relegated to the backseat? What is it about content that so often makes it an afterthought for otherwise bright, engaged, and responsible professionals? Read the rest of this entry »