Additive vs. SubtractiveThese days, everything is done over the computer – bill pay, socialization, even ordering take out. In most cases it’s cheaper, more efficient and more environmentally friendly. So it’s to no surprise that it’s now standard practice for graphic designers and print shops to provide digital proofs instead of an actual printed hard-copy proof. This is exceedingly more cost effective and the turnaround time is just about as fast as the designer can make the change and hit save. The only drawback of this process is that the client needs to be aware that the colors that they are seeing on the screen will slightly vary from the colors that they will see on the actual printed piece. This is due to the fact that the colors on your computer monitor are created using additive light (using the colors red, green, and blue (RGB))and output devices use subtractive light (using cyan, magenta, yellow, and black (CMYK)). Let’s explore the differences. Read the rest of this entry »