Tuesday Tip #5: Do you know your website rankings?

Happy Tuesday everyone! As usual, here’s another great tip from Matt about getting the most from your website. This week he talks a little about figuring out your website’s rankings and why that is important for your company.

All of us here at inConcert Web Solutions are here to help you and your website. Our team has loads of experience and expertise. Don’t just let your website lounge around while you do all the hard work – take advantage of the opportunities it can offer your business! Take a look at our video tips for more great tips on how to make your website effective. We post a new tip every two weeks!

Tuesday Tip #4: Do I need to know my competition?

Another Tuesday, another tip! This week, Matt discusses a little bit about knowing your competition and figuring out what they are trying to rank for. This is an important step in making your website as powerful as possible. Take a minute and watch the video below!

The team here at inConcert Web Solutions are experts when it comes to effective websites. Let us help you fine-tune your online investment. Take a look at our video tips for other easy ways to put your website to work for you. We post a new tip every two weeks!

Content Strategy – Step VI: Maintenance

This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning.

Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration). The purpose is to maintain relevancy, reinforce your brand identity, and provide a means to attract new viewers (and customers) while providing a reason for current customers to come back frequently. Read the rest of this entry »

Content Strategy – Step V: Review, Revision, Approval

This step is where many projects become critically bogged down. Web developers are particularly susceptible to crippling delays at this stage as clients get stuck on details such as product specifications, third party endorsements or approvals, legal concerns, and any number of copy points that can cause content approval to drag on for weeks and even months. This is often referred to in marketing circles as “death by committee.” Read the rest of this entry »

Content Strategy – Step IV: Content Creation

Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written communication guidelines to ensure that your new content aligns properly with the rest of your marketing communications tools? Read the rest of this entry »

Content Strategy – Step III: Content Resource Assessment

Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content:

  • Who’s going to be writing the content?
  • Where’s the information for it coming from?
    • “Tribal knowledge” – the collective wisdom and experience of individual employees that may exist only in their heads
    • Existing literature – in-house as well as public sources such as other websites & trade magazines
  • Who’s going to gather and manage the information – the writer, the project manager, someone else? Read the rest of this entry »

Content Strategy – Step II: Key Theme Development

This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you guessed it – the key theme that will anchor your content strategy:

Step 2 - Theme Development

Step 2 - Theme Development

Read the rest of this entry »

Content Strategy – Step I: The Content Audit & Inventory

This is the process of determining what content already exists and its condition. Is it out-of-date, can it be refreshed, does it need to be rewritten, or is it easier to just junk it and start over?

Step 1

Start by answering some basic questions.

To accurately assess existing resources, you’ll need to start by answering these basic questions: Read the rest of this entry »

Content Strategy – Six Steps to Better Content: Introduction – Part 2

Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1

Understanding Content Strategy

To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together. Good content involves: Read the rest of this entry »

Content Strategy – Six Steps to Better Content: Introduction – Part 1

Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. So why is it that content is so often relegated to the backseat? What is it about content that so often makes it an afterthought for otherwise bright, engaged, and responsible professionals? Read the rest of this entry »