Content Strategy – Step III: Content Resource Assessment

Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content:

  • Who’s going to be writing the content?
  • Where’s the information for it coming from?
    • “Tribal knowledge” – the collective wisdom and experience of individual employees that may exist only in their heads
    • Existing literature – in-house as well as public sources such as other websites & trade magazines
  • Who’s going to gather and manage the information – the writer, the project manager, someone else? Read the rest of this entry »