Content Strategy – Six Steps to Better Content: Introduction – Part 1

Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. So why is it that content is so often relegated to the backseat? What is it about content that so often makes it an afterthought for otherwise bright, engaged, and responsible professionals? Read the rest of this entry »

Website Expectations

Website Expectations

Be Prepared When Searching for a Web Development Company

As a business owner, you know by now that a web presence in today’s world is a necessity. You could go the cheap route and grab an inexpensive design template with a built-in content management system for a couple hundred dollars. But how well will that templated design represent your company? First impressions are often made on the web and if a potential customer comes across your website and doesn’t connect with it, they will probably stay a potential customer. Here are the main things you need to think about before setting out to get quotes on website development.

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