Content Strategy – Step I: The Content Audit & Inventory

This is the process of determining what content already exists and its condition. Is it out-of-date, can it be refreshed, does it need to be rewritten, or is it easier to just junk it and start over?

Step 1

Start by answering some basic questions.

To accurately assess existing resources, you’ll need to start by answering these basic questions: Read the rest of this entry »