What Does Your Logo Say About Your Company?

As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and attract new business prospects. I want you to ask yourself this question, “How do I want my company to be perceived?” Do you want people to look at you as a polished company with professional employees, or maybe you want your funky character to shine through letting prospects feel as though you are cool, laid back and easy to talk to? Either way, your branding is of vital importance in portraying your business character, yet this is something that many small business owners don’t put enough time and energy into. Read the rest of this entry »

Using Photo Galleries for Your Website

Photo Gallery

Using a Photo Gallery Can Increase Your SEO Value

One of the simplest ways of updating your website is to update your photo gallery. Photo galleries, in general, provide great search engine benefits to your site. In many cases, as long as the gallery is not built using Flash, adding one image, will create multiple pages on the site for Google to crawl. The more content on your site, the more likely you are to get more traffic.

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Browser Statistics – October 2010

Browser Statistics

Browser Statistics - October 2010

The web browser statistics have been released through October 2010. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for October 2010. Read the rest of this entry »

Web Resolution – Part 1

Screen Resolution

See the difference between resolutions?

Have you ever been to a website and the site is really small or really big and you have to scroll back and forth and up and down to see everything on the page? Well that all has to do with two major factors, what size the website was originally created in and what screen resolution your computer screen is set for. If you’ve been using computers for some time now, than you are more than likely familiar with the 800 x 600 screen size. As recently as 2003, this was still the most popular screen size and was very popular with web designers for many years. Special care was taken when creating web sites so that they displayed perfectly on monitors using this screen resolution – the web page width was usually 780 pixels (the 20 pixels were reserved for the web browser scroll bar). Read the rest of this entry »

Website Expectations

Website Expectations

Be Prepared When Searching for a Web Development Company

As a business owner, you know by now that a web presence in today’s world is a necessity. You could go the cheap route and grab an inexpensive design template with a built-in content management system for a couple hundred dollars. But how well will that templated design represent your company? First impressions are often made on the web and if a potential customer comes across your website and doesn’t connect with it, they will probably stay a potential customer. Here are the main things you need to think about before setting out to get quotes on website development.

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Using Google Analytics for Your Website

Google Analytics

Google Analytics is an Important Tool to Analyze the Effectiveness of Your Website

Google Analytics is fairly well known software created by Google. Analytics, as it is sometimes called, provides website statistics and tracking for an overall understanding of how effective your website is. We recommend installing Google Analytics onto every website that we create. Here are a number of reasons why:
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Browser Statistics – September 2010

Browser Statistics

Browser Statistics - August 2010

The web browser statistics have been released through September 2010. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for September 2010. Read the rest of this entry »

Five Things You Should Know About Using Forms

  1. A CAPTCHA is an important part of a web form. Surely you have seen a CAPTCHA by now; they are becoming the standard on most online forms. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It is a spam prevention tool which generates an image of distorted letters and/or numbers. The person filling out the form must Read the rest of this entry »

inConcert Web Solutions, Inc. Announces Partnership with Habitat for Humanity of North Central Massachusetts

Habitat for Humanity

inConcert Web Solutions, Inc. is proud to announce our newest partnership with Habitat for Humanity of North Central Massachusetts. Habitat for Humanity is a well-known, well-respected non-profit Christian ecumenical housing ministry that seeks to eliminate poverty housing and homelessness right here in North Central Massachusetts.

inConcert Web Solutions has been selected by Habitat for Humanity of North Central Massachusetts to partner with them in providing a Content Management System that will enable the Habitat Team to update their website more frequently and easily than ever before.

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Why Conversion is Important

Google Analytics

Google Analytics Can Help You Track Conversions

Conversion is the key for growing your website and for ensuring that the people visiting your website actually call you for the products and services that you offer.

Conversion can be defined as multiple different actions. You may set up a conversion as a phone call or a form submission on your website or you can track how long someone has looked at a particular page. You can even set up a conversion tracking methodology to track whether or not someone has looked at a specific page on your site. All these are ways to determine if your website is working effectively for you.

Conversion is the key; it’s the Read the rest of this entry »