Content Strategy – Six Steps to Better Content: Introduction – Part 1

Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. So why is it that content is so often relegated to the backseat? What is it about content that so often makes it an afterthought for otherwise bright, engaged, and responsible professionals? Read the rest of this entry »

The Importance of Branding

Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best explanation is that branding is a clear and concise message of who we are, what we do, and what the company stands for. Some would say the company’s promise, but I feel it goes much deeper than that. Read the rest of this entry »

Asking for a Print Quote

When ordering print materials there are many things to consider; things that may have never crossed your mind until your printer asks you what you prefer. Here are a few things that you should determine before asking for a quote from your printer.

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Browser Statistics – December 2010

Browser Statistics

Browser Statistics - December 2010

The web browser statistics have been released through December 2010. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for December 2010. Read the rest of this entry »

The Importance of Directory Building

Directory Building

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links. Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet. Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site. Read the rest of this entry »

Web Resolution – Part 2

Web Resolution – Part 2

In Web Resolution – Part 1 we discussed the relation of website design resolution and how websites display on particular size monitors. One of the other factors considered when planning a design for a website is whether the design is a static design or a fluid design. Now that the screen sizes and resolutions have standardized (for now) in the 1024 to 1280 range, the majority of websites are designed as static designs at or around 1000 pixels in width. A static design simply means that the major design elements of the site stay in one position, even when the size of the browser window or the resolution of the screen changes. A fluid design is simply as it sounds, the website is fluid, changing with the size of the browser window. There of course can be many issues relating to this approach and as stated earlier it typically not necessary. Read the rest of this entry »

Design Phase vs. Coding Phase, Why Can’t They Just Be One?

If you’ve done business with inConcert, you know that we have a solid process in place to create our new website projects. We inform every prospective client about our process and why we have one in place (basically…it’s saves us time and saves you money). Our process is made up of 75 steps to ensure we don’t miss anything, however, we have broken down this process into a more generalized list to easier explain what needs to be done when creating your new site. These five general steps are: The Defining Phase, Design Phase, Coding and Buildout Phase, Testing and Deployment Phase, and Maintenance and Marketing Phase. (To view detailed descriptions of each phase, please click here). Each phase is just as important as the one before and the one after, yet clients often don’t understand the reasoning behind the separation between design and coding. Read the rest of this entry »

Browser Statistics – November 2010

Browser Statistics

Browser Statistics - November 2010

The web browser statistics have been released through November 2010. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for November 2010. Read the rest of this entry »

inConcert’s Work Archived in The Library of Congress

The U.S. Library of Congress

The U.S. Library of Congress Website

Back in February 2010, inConcert released a website for its first client of political status, Citizens for John Olver for Congress. The website was warmly received by Congressman Olver and his representatives that worked with us to produce it. From that website project, we were able to provide their campaign team with designs for other promotional campaign materials such as palm cards and t-shirts. Recently, Congressman Olver’s Chief of Staff, Hunter Ridgway, whom we worked closely with to complete the site, notified us that the website has been selected by The United States Library of Congress to be included in the historic collection of Internet materials related to the 2010 U. S. National Election. Read the rest of this entry »

Email Marketing Etiquette

Email Etiquette

Using an Email Marketing Service is More Favorable Than Simply Using Outlook

Email Marketing is an incredibly valuable tool for your business to reach your current customers and retain your current customer base. Use email marketing as an effective way to grow sales as well; providing you take care not to turn off the customer.

The following are some examples of things you should and should not do with regard to email marketing. Read the rest of this entry »