Lately it seems like everyone has a website everywhere you look. However, not everyone has a great, effective website. Find out how to make your website stand out from the crowd and get the results you deserve.
inConcert Web Solutions is proud to present the first of our Tuesday Tip video series designed to answer your questions and help you improve your website. Watch the video below to find out how to earn a great Google search engine ranking. Be sure to stay tuned for our second tip in a couple of weeks. As they say, you learn something new every day – today is your day to learn about websites!
Custom Label Lip Balm With Or Without Custom Leash
|Specifications: Chap Ice® SPF 15 lip balm, a nationally known brand, is available with a custom leash and label. Or if you love things all natural, then you’ll especially love Lip Naturals® lip balm. Double your brand exposure and give it the recognition it deserves. Imprint Area: 1.75” x 1” (Chap Ice®), 1.75” x .75” (Lip Naturals®) Flavor: (Chap Ice®) Cherry, Moisture, Vanilla Bean, Tropical, Pomegranate, Peppermint Beeswax, Green Tea, Citrus, (Lip Naturals®) Vanilla Bean, Pomegranate, Mango, Green Tea, Asian Pear, Acai Berry
Leash Color: Aqua, Black, Forest Green, Light Blue, Maroon, Navy Blue, Neon Green, Pink, Purple, Red, Royal Blue, Yellow
Imprint Color: (Label) Full Color Imprint, (Leash) Black, Forest Green, Metallic Silver, Red, Royal Blue, White, Yellow NOTE: Pantone Color Matching is available for an additional setup charge of $35.00.
Setup Charge: (Label) $45.00 Free setup on stick-only orders of 500+, (Leash) $45.00
Layout and Design: $50.00*
Shipping Weight: 13lbs/500 (stick only), 15 lbs/500 (stick and leash)
Full color label imprint
Option w/leash includes 1 color leash imprint**
(Price per piece lip balm only)
(Price per piece w/ leash)
Terms: 50% Deposit. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*This quote accounts for a half hour design time. Additional design time will be billed at our Standard Hourly Rate of $100/hr.
** For additional leash imprint colors call for a quote. (Up to 4 color imprint available).
Recently I have seen more and more websites utilizing the facebook social plugin. Let’s look at why this is a HUGE mistake.
First, what is the Facebook Social Plugin? It’s a simple tool that you include on your website, showing fans of your business page. It is a display box which shows postings from your Facebook Page, a sampling of pictures of people who “Like” it, and it also includes the ability to “Like” your Facebook page directly from your website, via the integrated box.
Example of the plugin on a website is this Video Editing Software Review: http://www.clicknewz.com/3439/
Why are people using the Facebook Social Plugin? Because, in a really straight forward way, it shows your business Facebook page, it allows for a quick “Like” and, in a way, it shows how popular you are. It can be effective at driving “Likes” to your Facebook page.
Why you should NEVER use the Facebook Social Plugin! Because you don’t have any control over who “Likes” your page! Yes you can ban people, but you cannot keep people from liking your page. Why is this a problem??? Because unscrupulous folks are on Facebook. We have all seen them. Beyond that, there are REAL friends of yours that will change their profile photo to something inappropriate for business because they are not using their facebook for business, but YOU ARE! Because you cannot control what fans profile pics show via the Social Plugin, you are creating the opportunity for disaster.
So how can the Facebook Social Plugin ruin your business? Think of this extreme example. I concede that this example is extreme but you should understand that it could happen nonetheless. You post a cool product link on Facebook with a coupon code or information to drive fans to your website. The fans click it and are delivered directly to your site, exactly what you wanted… Success! Then they see the site and they see the Facebook Social Plugin which loads 10 Facebook Fan Profile photos. However, recently, you were not aware that you got hit by a Facebook Spam bot and received 50 new likes from fake profiles that promote Online Drug Sales, or worse yet, Adult Related Content. Your user sees the profiles on the plugin, and out of 10, 3 are inappropriate. Even though you had no control over those profiles being seen on the plugin, your prospect or client immediately connects that action to you the business owner. It’s not your fault, but it is your responsibility. Furthermore, what do you believe the action of your prospect would be? I believe the greater percentage of prospects will choose to never return to your website because they were offended by the spam-generated profile picture, and they will likely “Unlike” your Facebook page and unsubscribe from your email newsletter. Finally, you have done irreparable harm to your company because of the inclusion of the Facebook Social Plugin.
The Solution So, if you cannot include the Facebook Social Plugin on your website due to potential harm, what should you do to drive prospects to your Facebook business page and notify them that you have a Facebook page?
Answer: Use the Social buttons that identify Facebook and other Social Networks that most people use. Try, if at all possible, to get these buttons “Above the Fold”. “Above the Fold” means that you won’t have to scroll to see the buttons from your landing page, which may also be your home page. Make sure you are not looking at your website with a resolution set to 800×600, as very few people use that setting any more.
In today’s highly digitized world, photography has become more of a mainstream hobby. You don’t need fancy expensive equipment to get started. In fact, nearly everyone carries a camera of some kind around with them today due to the popularity of smartphones. Even older phones that don’t quite qualify as “smart” (it’s okay, flip phone, I still love you better than all the other phones, don’t listen to them) still typically come equipped with a camera at bare minimum. Yet there is a certain “je-ne-sais-quoi” element of beauty that is captured in some images, while others are sadly just a bunch of pixels that just happened to get lumped together in the same file. Read the rest of this entry »
In today’s modern world with the internet presence of businesses skyrocketing, it’s important to maintain proper security protocol to safeguard the personal information and privacy of yourself, your business, your staff and your customers. The websites designed by inConcert comply with both the Mass Privacy laws and also comply with PCI rules when producing eCommerce websites. Read the rest of this entry »
I meet many people throughout many different networking events, some of which are members of their local chambers and some not. What I have found to be very effective for me is to participate. Yeah I know, you have heard that before, and it sounds so lame, but it’s true. The more active you are, the more others will recognize not only who you are, but what you and your company do. Like anything else, though, results will come over time and won’t happen right away. So how do you make sure that you get results? Read the rest of this entry »
Recently I have come across a number of cases where the information on the Contact Page of a website is lacking important information or simply incorrect. The reality is that it is your CONTACT page. So you want people to be able to contact you. Here are some things that I saw and that I pointed out to the website owners if I was able to get in touch with them: Read the rest of this entry »