Canonical URLS: Normalization of URLS by Greg

Canonical URLsIn 2005 at the International Conference on Computational Sciences and its Applications there was an article published titled, “On URL Normalization” by Sang Ho Lee, Sung Jin Kim, and Seok Hoo Hong.  This article discussed how a search engine spider can miss a lot of information on a site due to dynamic content which is displayed using the same page for numerous pages.  So they devised steps to turn these URLs into canonical URLs.  This gave webmasters a way of preventing search engines from finding duplicate content when the same information is being displayed from 2 or more pages on a website.  As well as give a website the ability to mark a page as unique because of some extra variables in the URL.  Allowing the search engines to take the Canonical URL tags and suggest that it bypass a page due to it being duplicated on another page, or highlight a page and make sure it gets crawled. Read the rest of this entry »

How the Facebook Social Plugin can ruin your business

Recently I have seen more and more websites utilizing the facebook social plugin.  Let’s look at why this is a HUGE mistake.

First, what is the Facebook Social Plugin? It’s a simple tool that you include on your website, showing fans of your business page.  It is a display box which shows postings from your Facebook Page, a sampling of pictures of people who “Like” it, and it also includes the ability to “Like” your Facebook page directly from your website, via the integrated box.

Example of the plugin on a website is this Video Editing Software Review: http://www.clicknewz.com/3439/best-video-editing-software-reviews/

Why are people using the Facebook Social Plugin? Because, in a really straight forward way, it shows your business Facebook page, it allows for a quick “Like” and, in a way, it shows how popular you are.  It can be effective at driving “Likes” to your Facebook page.

Why you should NEVER use the Facebook Social Plugin! Because you don’t have any control over who “Likes” your page!  Yes you can ban people, but you cannot keep people from liking your page.  Why is this a problem???  Because unscrupulous folks are on Facebook.  We have all seen them.  Beyond that, there are REAL friends of yours that will change their profile photo to something inappropriate for business because they are not using their facebook for business, but YOU ARE!  Because you cannot control what fans profile pics show via the Social Plugin, you are creating the opportunity for disaster.

So how can the Facebook Social Plugin ruin your business? Think of this extreme example. I concede that this example is extreme but you should understand that it could happen nonetheless. You post a cool product link on Facebook with a coupon code or information to drive fans to your website. The fans click it and are delivered directly to your site, exactly what you wanted… Success!  Then they see the site and they see the Facebook Social Plugin which loads 10 Facebook Fan Profile photos.  However, recently, you were not aware that you got hit by a Facebook Spam bot and received 50 new likes from fake profiles that promote Online Drug Sales, or worse yet,  Adult Related Content.  Your user sees the profiles on the plugin, and out of 10, 3 are inappropriate.  Even though you had no control over those profiles being seen on the plugin, your prospect or client immediately connects that action to you the business owner.  It’s not your fault, but it is your responsibility.  Furthermore, what do you believe the action of your prospect would be?  I believe the greater percentage of prospects will choose to never return to your website because they were offended by the spam-generated profile picture, and they will likely “Unlike” your Facebook page and unsubscribe from your email newsletter.  Finally, you have done irreparable harm to your company because of the inclusion of the Facebook Social Plugin.

The Solution So, if you cannot include the Facebook Social Plugin on your website due to potential harm, what should you do to drive prospects to your Facebook business page and notify them that you have a Facebook page?

Answer:  Use the Social buttons that identify Facebook and other Social Networks that most people use.  Try, if at all possible, to get these buttons “Above the Fold”.  “Above the Fold” means that you won’t have to scroll to see the buttons from your landing page, which may also be your home page.  Make sure you are not looking at your website with a resolution set to 800×600, as very few people use that setting any more.

Security Compliance

Nowadays online privacy is more important than ever.In today’s modern world with the internet presence of businesses skyrocketing, it’s important to maintain proper security protocol to safeguard the personal information and privacy of yourself,  your business, your staff and your customers. The websites designed by inConcert comply with both the Mass Privacy laws and also comply with PCI rules when producing eCommerce websites. Read the rest of this entry »

Your Website’s Contact Page and Why It Matters on Your Website

Your website should be generating leads for you.Recently I have come across a number of cases where the information on the Contact Page of a website is lacking important information or simply incorrect.  The reality is that it is your CONTACT page.  So you want people to be able to contact you.  Here are some things that I saw and that I pointed out to the website owners if I was able to get in touch with them: Read the rest of this entry »

YouTube as a Business Tool

Make and post your own videos for greater web success.YouTube is an ideal tool for your business, don’t you agree? Most business professionals don’t agree; however, I am going to show you how it can be a useful tool for your business. First, would you agree that you want you business to show up high in google? Read the rest of this entry »

Meta Tags; Say What?

Meta Keywords

You cannot get high ranking with meta tags.

What is the fascination with the Keyword Meta Tag? In November of 2008 I wrote a blog about Meta Tags. I figured by now, clients would have stopped asking for “Keywords” or “Meta Tags”, or at least for the reason’s that they do. I find that people ask me about meta tags solely for the purpose of ranking high on Google. For some reason, perhaps just lingering rumor, folks think that meta tags help rankings, this is not the case. Let me restate that, “You cannot get high ranking with meta tags”. The primary reason for this is that Google doesn’t care about it. Even Google told us that in September of 2009. Here is a video from Matt Cutts of Google, you can see the proof for yourself. Read the rest of this entry »

RGB vs. CMYK

Additive vs. SubtractiveThese days, everything is done over the computer – bill pay, socialization, even ordering take out. In most cases it’s cheaper, more efficient and more environmentally friendly. So it’s to no surprise that it’s now standard practice for graphic designers and print shops to provide digital proofs instead of an actual printed hard-copy proof. This is exceedingly more cost effective and the turnaround time is just about as fast as the designer can make the change and hit save. The only drawback of this process is that the client needs to be aware that the colors that they are seeing on the screen will slightly vary from the colors that they will see on the actual printed piece. This is due to the fact that the colors on your computer monitor are created using additive light (using the colors red, green, and blue (RGB))and output devices use subtractive light (using cyan, magenta, yellow, and black (CMYK)). Let’s explore the differences. Read the rest of this entry »

Using Customer Testimonials on your Website

Testimonials

Use your website to showcase great customer testimonials

Word-of-mouth marketing is the number 1 response that I hear when I ask people how they market their business. Everyone lives by the customer referral; we all do. The reality is that you can use your website to showcase great customer testimonials when appropriate. If everyone feels that testimonials are a helpful way to increase word-of-mouth referrals, then it stands to reason that Read the rest of this entry »

Web Safe Fonts – What Are They?

Web Safe Fonts

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation. Read the rest of this entry »

The Importance of Directory Building

Directory Building

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links. Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet. Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site. Read the rest of this entry »