Favicons are those tiny icons you often see up in your browser’s address bar, next to the page title on a tab (if your browser supports tabbed pages) and next to the URL address of a bookmarked page. While many web users notice favicons (whether they realize it or not), few understand their use and importance.
If you’re a business or organization that’s using a website to attract attention, promote your brand, or build value, favicons are one more tool for boosting visibility and increasing recognition on the web. Favicons are ideal for filling in a lot of little graphical gaps on the web that otherwise go unused. For example, when pages are bookmarked, most browsers will automatically drop a little blank page icon next to the page title if no other image is available. If you have a favicon, the browser instead will use that to help identify your page link. Bingo! You now have a little logo advertising your brand in someone’s bookmarked page list.
I meet many people throughout many different networking events, some of which are members of their local chambers and some not. What I have found to be very effective for me is to participate. Yeah I know, you have heard that before, and it sounds so lame, but it’s true. The more active you are, the more others will recognize not only who you are, but what you and your company do. Like anything else, though, results will come over time and won’t happen right away. So how do you make sure that you get results? Read the rest of this entry »