What are Favicons and Why Should I Use Them?

faviconFavicons are those tiny icons you often see up in your browser’s address bar, next to the page title on a tab (if your browser supports tabbed pages) and next to the URL address of a bookmarked page. While many web users notice favicons (whether they realize it or not), few understand their use and importance.

If you’re a business or organization that’s using a website to attract attention, promote your brand, or build value, favicons are one more tool for boosting visibility and increasing recognition on the web. Favicons are ideal for filling in a lot of little graphical gaps on the web that otherwise go unused. For example, when pages are bookmarked, most browsers will automatically drop a little blank page icon next to the page title if no other image is available. If you have a favicon, the browser instead will use that to help identify your page link. Bingo! You now have a little logo advertising your brand in someone’s bookmarked page list.

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The NFL Debacle… How to ruin your brand overnight?

By now you have certainly heard of the issues related to the replacement refs in the NFL (National Football League).  To sum it up briefly, the replacement refs were working because the regular refs were locked out by the NFL owners over the summer of 2012 due to a labor dispute. Read the rest of this entry »

The Importance of Branding

Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best explanation is that branding is a clear and concise message of who we are, what we do, and what the company stands for. Some would say the company’s promise, but I feel it goes much deeper than that. Read the rest of this entry »

What Does Your Logo Say About Your Company?

As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and attract new business prospects. I want you to ask yourself this question, “How do I want my company to be perceived?” Do you want people to look at you as a polished company with professional employees, or maybe you want your funky character to shine through letting prospects feel as though you are cool, laid back and easy to talk to? Either way, your branding is of vital importance in portraying your business character, yet this is something that many small business owners don’t put enough time and energy into. Read the rest of this entry »