What are Favicons and Why Should I Use Them?

faviconFavicons are those tiny icons you often see up in your browser’s address bar, next to the page title on a tab (if your browser supports tabbed pages) and next to the URL address of a bookmarked page. While many web users notice favicons (whether they realize it or not), few understand their use and importance.

If you’re a business or organization that’s using a website to attract attention, promote your brand, or build value, favicons are one more tool for boosting visibility and increasing recognition on the web. Favicons are ideal for filling in a lot of little graphical gaps on the web that otherwise go unused. For example, when pages are bookmarked, most browsers will automatically drop a little blank page icon next to the page title if no other image is available. If you have a favicon, the browser instead will use that to help identify your page link. Bingo! You now have a little logo advertising your brand in someone’s bookmarked page list.

Read the rest of this entry »

Canonical URLS: Normalization of URLS by Greg

Canonical URLsIn 2005 at the International Conference on Computational Sciences and its Applications there was an article published titled, “On URL Normalization” by Sang Ho Lee, Sung Jin Kim, and Seok Hoo Hong.  This article discussed how a search engine spider can miss a lot of information on a site due to dynamic content which is displayed using the same page for numerous pages.  So they devised steps to turn these URLs into canonical URLs.  This gave webmasters a way of preventing search engines from finding duplicate content when the same information is being displayed from 2 or more pages on a website.  As well as give a website the ability to mark a page as unique because of some extra variables in the URL.  Allowing the search engines to take the Canonical URL tags and suggest that it bypass a page due to it being duplicated on another page, or highlight a page and make sure it gets crawled. Read the rest of this entry »

Pantone Color vs. Process Color

Pantone vs. Process

Pantone vs. Process

The process of offset and digital printing has truly become a science, particularly when it comes to color. One of the biggest challenges in printing is getting the colors just right. Basically, any type of printing that includes a full color photograph will require process printing. Process printing utilizes a mix of the four CMYK colors; Cyan, Magenta, Yellow, and Black. Printing requirements where only one or two colors are required, such as business stationery, typically is printed utilizing Pantone Colors. Read the rest of this entry »

The Importance of Branding

Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best explanation is that branding is a clear and concise message of who we are, what we do, and what the company stands for. Some would say the company’s promise, but I feel it goes much deeper than that. Read the rest of this entry »

Web Resolution – Part 2

Web Resolution – Part 2

In Web Resolution – Part 1 we discussed the relation of website design resolution and how websites display on particular size monitors. One of the other factors considered when planning a design for a website is whether the design is a static design or a fluid design. Now that the screen sizes and resolutions have standardized (for now) in the 1024 to 1280 range, the majority of websites are designed as static designs at or around 1000 pixels in width. A static design simply means that the major design elements of the site stay in one position, even when the size of the browser window or the resolution of the screen changes. A fluid design is simply as it sounds, the website is fluid, changing with the size of the browser window. There of course can be many issues relating to this approach and as stated earlier it typically not necessary. Read the rest of this entry »

Web Resolution – Part 1

Screen Resolution

See the difference between resolutions?

Have you ever been to a website and the site is really small or really big and you have to scroll back and forth and up and down to see everything on the page? Well that all has to do with two major factors, what size the website was originally created in and what screen resolution your computer screen is set for. If you’ve been using computers for some time now, than you are more than likely familiar with the 800 x 600 screen size. As recently as 2003, this was still the most popular screen size and was very popular with web designers for many years. Special care was taken when creating web sites so that they displayed perfectly on monitors using this screen resolution – the web page width was usually 780 pixels (the 20 pixels were reserved for the web browser scroll bar). Read the rest of this entry »

inConcert Web Solutions, Inc. Announces Partnership with Habitat for Humanity of North Central Massachusetts

Habitat for Humanity

inConcert Web Solutions, Inc. is proud to announce our newest partnership with Habitat for Humanity of North Central Massachusetts. Habitat for Humanity is a well-known, well-respected non-profit Christian ecumenical housing ministry that seeks to eliminate poverty housing and homelessness right here in North Central Massachusetts.

inConcert Web Solutions has been selected by Habitat for Humanity of North Central Massachusetts to partner with them in providing a Content Management System that will enable the Habitat Team to update their website more frequently and easily than ever before.

Read the rest of this entry »

Why Web Professionals Should Validate to W3C Standards

W3CLogo

inConcert ensures W3C Validation on all sites we design!


In early 2009, the web community was asked if they thought there still was a strong motivation for validation. Here are some reasons they mentioned:

Validation as a debugging tool

While most Web browsers do an increasingly good job of parsing even the worst HTML “tag soup”, some errors are not always caught gracefully. Very often, different software on different platforms will not handle errors in a similar fashion, making it extremely difficult to apply style or layout consistently.

Using standard, interoperable markup and stylesheets on the other hand, offers a much Read the rest of this entry »