The NFL Debacle… How to ruin your brand overnight?

By now you have certainly heard of the issues related to the replacement refs in the NFL (National Football League).  To sum it up briefly, the replacement refs were working because the regular refs were locked out by the NFL owners over the summer of 2012 due to a labor dispute. Read the rest of this entry »

Tuesday Tip #8: Inbound Links — How can links help my website?

There are many ways to improve your website and luckily for you, we are here to share another tip this week! Click play to hear Matt describe another great way to help you rank higher in Google search engines. The higher you rank in the search engine listings, the more exposure you will have to people who are looking for you. They need what you offer, which makes them the perfect demographic to meet! Read the rest of this entry »

Amy’s Photography

Here's a photo I took of myself with a time-lapse photo of a sparkler.In today’s highly digitized world, photography has become more of a mainstream hobby. You don’t need fancy expensive equipment to get started. In fact, nearly everyone carries a camera of some kind around with them today due to the popularity of smartphones. Even older phones that don’t quite qualify as “smart” (it’s okay, flip phone, I still love you better than all the other phones, don’t listen to them) still typically come equipped with a camera at bare minimum. Yet there is a certain “je-ne-sais-quoi” element of beauty that is captured in some images, while others are sadly just a bunch of pixels that just happened to get lumped together in the same file. Read the rest of this entry »


Additive vs. SubtractiveThese days, everything is done over the computer – bill pay, socialization, even ordering take out. In most cases it’s cheaper, more efficient and more environmentally friendly. So it’s to no surprise that it’s now standard practice for graphic designers and print shops to provide digital proofs instead of an actual printed hard-copy proof. This is exceedingly more cost effective and the turnaround time is just about as fast as the designer can make the change and hit save. The only drawback of this process is that the client needs to be aware that the colors that they are seeing on the screen will slightly vary from the colors that they will see on the actual printed piece. This is due to the fact that the colors on your computer monitor are created using additive light (using the colors red, green, and blue (RGB))and output devices use subtractive light (using cyan, magenta, yellow, and black (CMYK)). Let’s explore the differences. Read the rest of this entry »

Brainstorming – Essential for Finding the Right Solution


Kickstart Your Next Brainstorming Session

Some clients come to us with a clear vision of what they want their final project to look like; some even bring in sketches, reference images or brainstorming notes. But sometimes clients like to leave the whole creative process to our design team, which is perfectly fine as well. Either way the client and/or our design team (and sometimes both of us together) should have a brainstorming session to get some ideas flowing about what direction the design should go in. Here are a few things to keep in mind when brainstorming for your next project (actually…keep these tips in mind for any type of brainstorming session!) Read the rest of this entry »

Web Safe Fonts – What Are They?

Web Safe Fonts

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation. Read the rest of this entry »

Color Me What?

Color Psychology

Color has a major influence on our emotions and decisions.

One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought about color usage and how it affects people’s emotions. Yet it is an extremely powerful tool (so powerful that there is a plethora of color psychology courses out there that delve deeper into the effect color has on the brain). I’m here to simply go over the basics with you and to help you understand why it’s so important when creating your company branding materials. Read the rest of this entry »

Asking for a Print Quote

When ordering print materials there are many things to consider; things that may have never crossed your mind until your printer asks you what you prefer. Here are a few things that you should determine before asking for a quote from your printer.

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Design Phase vs. Coding Phase, Why Can’t They Just Be One?

If you’ve done business with inConcert, you know that we have a solid process in place to create our new website projects. We inform every prospective client about our process and why we have one in place (basically…it’s saves us time and saves you money). Our process is made up of 75 steps to ensure we don’t miss anything, however, we have broken down this process into a more generalized list to easier explain what needs to be done when creating your new site. These five general steps are: The Defining Phase, Design Phase, Coding and Buildout Phase, Testing and Deployment Phase, and Maintenance and Marketing Phase. (To view detailed descriptions of each phase, please click here). Each phase is just as important as the one before and the one after, yet clients often don’t understand the reasoning behind the separation between design and coding. Read the rest of this entry »

inConcert’s Work Archived in The Library of Congress

The U.S. Library of Congress

The U.S. Library of Congress Website

Back in February 2010, inConcert released a website for its first client of political status, Citizens for John Olver for Congress. The website was warmly received by Congressman Olver and his representatives that worked with us to produce it. From that website project, we were able to provide their campaign team with designs for other promotional campaign materials such as palm cards and t-shirts. Recently, Congressman Olver’s Chief of Staff, Hunter Ridgway, whom we worked closely with to complete the site, notified us that the website has been selected by The United States Library of Congress to be included in the historic collection of Internet materials related to the 2010 U. S. National Election. Read the rest of this entry »