Content Strategy – Six Steps to Better Content: Introduction – Part 2

Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1

Understanding Content Strategy

To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together. Good content involves:

  • Understanding your target audience’s needs
  • Defining your organizational ability to meet them
  • Setting content goals to address those needs
  • Conducting a content audit to determine what, if any, usable content already exists
  • Assessing what shape that content’s in – does it need refreshing or serious overhauling?
  • Determining what new content is required
  • Determining who’s going to provide it and where and how it’s going to be used

To ascertain all the above, you need to go through the steps mentioned earlier. The result of this process will be an outline of actions needed to successfully produce the valuable content you need without head-scratching, finger-pointing, and frustrating delays.

6 Steps for Creating More Effective Content

While there is perhaps any number of ways to go about creating content, they all boil down to these six basic steps that, in a proactive organization, form a cycle of renewal:

6 Steps to Content Writing
6 Steps for Creating More Effective Content

We’ll now take a look at how each one of these steps, when completed as thoroughly and accurately as possible, will provide a solid, actionable content strategy grounded in reality while avoiding the pitfalls of assumption and wishful thinking. The first three steps guide the development of your strategy, the second three show you how to implement it.

Jim Schakenbach

Jim Schakenbach partners with inConcert Web Solutions to provide writing services for website pages and blog articles. He has over 25 years of writing and marketing communications experience in broadcast and the advertising industry. With a degree in journalism from Washington & Lee University and a career as a journalist, copywriter, and ad agency principal, Jim brings both real life experience and a depth and breadth of knowledge that enables him to write effectively and confidently about a wide range of subjects and industries.

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